When giving a persuasive speech on a question of value, you should begin by ______.

• A. defining what the value word means
• B. stating your personal beliefs
• C. presenting statistical evidence
• D. addressing opposing viewpoints

Answer: (A)

Beginning a persuasive speech on a question of value with a clear definition of the value word is crucial. This approach sets the foundation for your argument by clarifying what you mean when you refer to specific values, such as "justice," "freedom," "equality," or "integrity." By establishing a common understanding of the term, you help your audience grasp the importance of your argument and how it relates to their beliefs and experiences.

This first step is essential, particularly in persuasive speaking, because values often carry different meanings and connotations for different individuals or groups. Defining the value word not only helps to align the audience with your perspective but also prevents misunderstandings that could undermine your message. Once you've established this understanding, you can effectively argue for its importance or relevance in the context of your speech.

Starting with personal beliefs, statistical evidence, or opposing viewpoints may be valid techniques in other contexts, but they do not lay the necessary groundwork for discussing values in a nuanced and meaningful way. Hence, a precise definition is the most effective way to engage your audience from the outset.